My sister sent me a message the other day, asking, among other things, how my weight loss program was going and if it was pricey. The question started me thinking about the difference between price and value. Michael Pollan, of The Omnivore’s Dilemma fame, gives one of my favorite examples about cost and value, using a dozen free-range eggs selling for $6.00 – an exaggeration, or so he claims. (A dozen free-range eggs from “my” farm sell for $3.00, by the way.)
Take a dozen eggs at $6.00 a carton. We all agree each egg therefore costs .50. Fix one of those eggs for breakfast and you’ve already created a healthier breakfast than any you’ll find in a breakfast McSandwich at about half the cost. And you can do that twelve times. Splurge with two eggs for just a buck!
Price and cost are relative.
Value is another story. I calculate my monthly cost for my e84 evolv™ products at a little less than $6.00 per day. Yet, the value is so much more. My e84 challenge goal is twenty pounds in twelve weeks. I intend to stick with the program as long as it takes to reach my ultimate goal which is to take off thirty-five pounds. Then I’ll be at the same weight as when I became pregnant with my son. The health problems associated with too much weight are likely more costly than $6.00 per day.
And it’s not just about weight, but about exercise, too. My personalized exercise program includes aerobic, strengthening and flexibility. Yes, I’ve already established a work-out routine but this takes it to the next level, and it will evolve as my fitness increases. Lack of aerobic exercise can lead to a weak cardiovascular system. Strengthening exercises increase bone density as well as increase metabolism, as muscle burns more calories than fat. Stretching for flexibility is more important than exercise, according to my massage therapist. Whether or not you agree with him, lack of stretching can lead to muscle pain or even injury.
So is it pricey? To me, it’s the least expensive, best thing I’ve done for myself in a long time. I spend a lot of money on things that make no impact on my life. Right now I’m investing in my health – and the payback is looking pretty good!
P.S. If you are interested in joining me, contact Joe Manzanares: www.drinkevolvtoday.com or 303-923-8061. You can do your own e84 challenge, have the chance to win $10,000 in prizes or at least get your products free.
Not to mention, the money you save by rearranging what you put in your body, the price is actually less then six dollars a day. You have to account for the money saved by the meal replacement and smaller quantities needed when cooking. 🙂 If you are replacing that 5-10 dollar lunch add that up time 28 days.